Discuss in detail the concept of consumer segmentation and the types of segmentation. Why is consumer segmentation essential for an advertising strategy? Choose any two smartphone brands and differentiate between their consumer segments. Describe the consumer segments targeted by each of the smartphone brands.
a. Consumer segmentation is the division of the market into smaller groups based on demographics, psychographics, and behavior.
b. Consumer segmentation helps tailor marketing strategies to specific target audiences.
c. Consumer segmentation is irrelevant for advertising strategies.
d. Consumer segmentation only considers age as a factor.
