The main difference between naming broad product-markets and market segmentation is:
a) Naming broad product-markets involves identifying specific customer characteristics, while market segmentation focuses on overall market trends.
b) Naming broad product-markets involves grouping products based on features, while market segmentation involves dividing the total market into smaller, more manageable segments.
c) Naming broad product-markets is a one-time process, while market segmentation is an ongoing and dynamic activity.
d) There is no significant difference between naming broad product-markets and market segmentation.
