To get our bodies into better physical condition, we know we need to exercise, but many of us worry about what we look like while we're exercising. We also may want to exercise at odd times of the day when most gyms are closed. Advertisers of home fitness equipment have taken particular advantage of these facts. They are, in part, probably using ________________ segmentation?
1) Demographic
2) Psychographic
3) Geographic
4) Behavioral
