A SoBe Life Water ad features a model and hundreds of geckos. Since Geico, an insurance company, has made such good use of the gecko in its advertising, many viewers actually think the ad is for insurance instead of bottled water. In this case, the SoBe commercial acts as a _____ for Geico.
A. hidden perceptual benefit
B. problem/solution feature
C. stimulus-response component
D. subliminal perception
E. mnemonic device
