British Petroleum (BP), a multinational oil corporation, is involved in drilling, processing, and creating products from oil. The company was also involved in a major oil spill in the Gulf of Mexico, after which it launched an ad campaign to extol the firm's virtues with copy such as, "We made two commitments: help the Gulf recover and become a safer company." In other words, BP used _____ copy in its print ads.
A. business
B. service
C. anecdotal
D. regulated
E. institutional
