As part of its internal analysis, the leaders of a sporting goods company that developed an innovative material for the manufacture of baseball bats might:
1) determine if the company's core competency is in research and development of different materials or only in working with this material specifically
2) lobby the sports leagues to ask them not to outlaw the bat material
3) examine the trends in the industry to see what materials competitors are using in their bat manufacturing
4) research other kinds of materials to find one that is not outlawed but that could be produced at a lower cost
