A company is analyzing its value chain to discover its value-creating activities. While formulating its strategy, the firm will:
1) prioritize only its support activities as a source of competitive advantage.
2) create functional departments to manage these activities.
3) consider the operational functions and support functions to determine which activities contribute the greatest value in the product or service being sold to customers.
4) expand into multiple markets to serve as many customers as possible with its value-creating activities.
