A software company that is seeking a sustained competitive advantage will constantly be facing obsolescence because of environmental change. To generate a sustained competitive advantage, this company must?
1) Capture as much revenue as it can quickly, and then close the business when technology surpasses it.
2) Develop strategies to push competitors out of the business early so it is not faced with technological pressures.
3) Be continually building its technological capabilities to develop new skills as technology advances so that it can offer constant upgrades to meet customers' needs.
4) Always hire new people to bring new experience and knowledge into the firm.
