Assuming we have an advertiser purchasing ads on our platform. The target audience size is M and the advertiser purchased N impressions.
1. Probability an individual see at lease one impression?
2. Expected value of total people who see at least one impression?
3 If the advertiser are concerned of
0 clicks and want to increase the number of impression they buy. X axis is number of impressions purchased and Y is likelihood of getting 0 clicks, how does X and Y change
