Business-level strategy (Connect, Perform)
Select the best answer to complete the sentence.
Target and Walmart sell athletic clothing at a lower price than specialty retailers. These stores operate under____.
UNIQLO is a clothing manufacturer and retailer with more than 800 stores in Japan and nearly that many in other countries as of August 2015. Its casual styles are priced inexpensively, with many items made from innovative fabrics. Some aspects of UNIQLO's strategy appear to be in line with Porter's differentiation strategy, whereas others are more aligned with overall cost leadership.
If UNIQLO decided to direct its marketing toward people between the ages of 16 and 30, it would be using_____strategy.
UNIQLO anticipates that demand will grow for its patent-protected clothing line, particularly given climate concerns in its core markets. With nearly $20 billion sales worldwide, which stage of the product life cycle is the company in:______.
a. Decline.
b. Introduction.
c. Maturity.
d. Growth
