One of the main puzzles in the study of criminology is that although society became much more affluent in the twentieth century, crime rates continued to rise. Robert K. Merton responded to this quandary by Group of answer choices determining that economic factors were no longer relevant to crime. emphasizing the morality socialized into particular groups. identifying a sense of relative deprivation as a factor in deviance. recognizing that people with deviant peers are more likely to participate in deviant behavior.