1. Executive Summary 2. Company Description - brief description of your company, include form of ownership, and location of company. 3. Management Team - identify all members of your management team; include responsibilities of each member and resume, organizational chart, any other information on management expertise and experience. 4. Product or Service - description of the product/services you will sell, include where you will get your product or if you are going to manufacture, where you are purchasing your raw materials. If a service - include any certificates or licenses needed to perform service. 5. Price of Product or Service - how much will you sell your product/service, how did you arrive at your price? 6. Market Analysis - describe your target customer, your competition include names of other competitors the area, and how you are going to market your product/service to your targeted market. 7. Financial Analysis - startup costs - see information and template in financial Start Up Costs How much will I need to start my business? Item Rent Utilities Equipment Furniture Office Equipment Inventory Construction Advertising/Marketing Insurance Other Costs Total Cost
