The first phase is the pre-purchase phase. During this phase, the consumer identifies the need or want,
searches for a possible solution, and builds a consideration set.
The next phase is the purchase phase.
During this phase, the consumer narrows the consideration set and decides on a retail channel. Lastly,there is the post-purchase phase. In this phase, the consumer assesses the purchase, and if he is satisfiedhe will likely make repeat purchases and will generate word of mouth about his purchase.
