Question 28 (1 point) Setting the promotion budget to match competitors' outlays. They monitor competitors' advertising or get industry promotion spending estimates from publications or trade associations, and then set their budgets based on the industry average ? affordable method O percentage of sales methos competitive parity method none of the above 9 12 Question 15 (1 point) The main branding strategy decisions are brand name selection, brand positioning, and brand sponsorship. In addition, because brands are valuable corporate assets, they must be carefully developed, either by creating line extensions or brand extensions, pursuing a multi-brand strategy, or creating entirely new brands. S > 15 True 18 False 9 Question 20 (1 point) A vertical marketing system that combines successive stages of production and distribution under single ownership: channel leadership is established through common ownership? 12 ✓ 15 contractual vms corporate vms 18 administered vms none of the above
