Discuss the nature of entrepreneurship • Discuss the structural challenges unique to entrepreneurial firms • Understand the determinants of the performance of small firms Video Case Synopsis: Bissell Brothers Brewing Co. began when Peter Bissell (a photographer) and his brother Noah Bissell (a college student) decided to invest into their passion of entrepreneurship and brewing beer. Noah Bissell is the mastermind behind the company's ale brew and leads the company as the Head Brewer. Seth, the general manager of Bissell Brothers, thought of Noah as a "nice kid with a lot of beer knowledge when he first met him. Peter leads design and strategy. Peter and Noah started the company with no prior knowledge of starting a factory. There were times that Peter thought the whole idea was just crazy. However, they continued to hit set milestones and were able to convince investors to Invest into the company. Noah says the success of the company lies in the fact that they have full control over all the processes: brewing packaging, and distribution. The biggest focus for the company is keeping its independence. The team values flexibility more than traditional processes. The company works directly on almost every process of the beer making and distribution ASSIGNMENT Watch the Bissell Brothers: Managing Start-Ups video in Cengage under Chapter 9 After watching the video. Use a Word document to answer the following questions in complete and thorough thoughts. (They should not be one sentence answers) Submit your answers before the beginning of Class on Monday September 16 1. What attributes of Peter and Noah made Bissell Brothers Brewing Co. a success? 2. Describe Bissell Brothers' strategy for beer distribution 3. Describe Bissell Brothers' possible future goals in relation to their business plan
