Scenario:
Finally! You decide that you are going to go on a holiday. You know there is a travel agent around the corner and they have only recently opened up again. You want to support the small businesses that have been able to survive the lockdowns during the pandemic so you decide to visit the travel agent to see what they suggest. You have never used a travel agent before. You have only ever arranged your flights and accommodation online. But you keep an open mind and decide to visit tomorrow.
Question A: Starting with a 3 circles service product infographic, describe the core, supplementary and augmented service products that your travel agent offers.
Question B: While you are at the travel agent, you think of another two supplementary services that you wish they had to offer. As part of your description and discussion of the service product, discuss these two new services and also why you think these would be great additions for you.