PVA stands for price value analysis product value analysis product value amplifier none of the above 3 Question 7 consumer markets has elastic demand ? - 6 -- True False 3 1 Question 12 Idea screening is Inviting broad communities of people such as customers, employees, independent scientists and researchers, and even the public at large into the new product innovation process 6 3 a True False 1 12 Question 13 Decline stage - The product life-cycle stage in which sales growth slows or levels off ? 4. 15 True False
