The managerial purpose of setting objectives is to Copyright by Glo Bus Software Inc. Copying distribuing or 3rd party website posting isaxpressly prohibited and constitutes copyright violation O focus organizational attention on adopting actions and behaviors that mirror the company's core values and to have a means of holding each company employee accountable for displaying these core values when time comes to evaluate an employee's job performance. convert the strategic vision into specific performance targets--the results and outcomes that management wants the organization to achieve. O establish yardsticks for measuring the progress the company is making in achieving a sustainable competitive advantage over rivals. O determine how well the company's business model is performing and whether the company's strategic vision and mission need to be modified O establish yardsticks for judging how well each of the company's organizational units, work teams, and individual managers are performing