A competitive environment is conducive to industry members earning attractive profits when Copyright © by Glo-Bus Software, thc Copying, distributing, or 3rd party website posting isepressly prohibited and constitutes copyright violation O the products/services of industry members are weakly differentiated and a surge in buyer demand creates a "buyers' market." Othere is weak to moderate rivalry among sellers, entry barriers are high, competition from substitute products is weak, and both suppliers and customers have little bargaining leverage. industry driving forces are weak, there are fewer than five key success factors, and buyer demand is growing at a moderate to rapid pace. Othere strong rivalry among sellers, low entry barriers, strong competition from substitute products, and considerable bargaining leverage on the part of both suppliers and customers. O industry members are not under strong pressure to drive down costs, advertising expenditures are relatively small, and the numbers of buyers is quite large.