Which of the following statements is wrong? Objectives should be measurable. Objectives should be specific. Objectives should derive from tactics. Objectives should be in alignment with each other. None of these. The marketing concept is focused on maximizing short term sales. True False Firms that embrace the TQM philosophy are engaged in the sales orientation stage of marketing management. True False Question 3 Which of the following statements is not true? There are no perfect tactics. Tactics should be consistent with the strategy. Tactics should not enter into any discussion about strategic alternatives. All strategies require some tactical implementation. None of these. 2 pts Question 2 Consultative selling is used for those customers interested in: value-added services pure goods low prices hybrid sales channels short-term relationships O 2 pts
