2. Does SK-11 have the potential to become a global brand within Procter & Gamble's worldwide operations? Why or why not?
3. Which of the three market options should Paolo DeCesare recommend to the GLT? What benefits do you expect to gain? What risks do you see?
4. How should he implementing you r recommended option? What are the implications for P&G's new post-2005 organization? What support and/ or resistance do you expect? How will you manage it?
