Question 15 1 points Save Answer CASE: Marketing Mix consists of the 4 P's. One of those P's is Promotion. Sara is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing that there exist several other companies in the market that offer similar products, Sara decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which tool would be her best option to build a favorable impression among the prospective customers? ANSWER: Identify that promotion mix tool.
