international marketing course
i have project in international marketing my group decide to talk about produce a coffee from Tanzania and export it to italy please talk in detailsHere is the format for your project that will help you for a better task: Int'l Marketing Plan structure: 1. Country and Opportunity Analysis - 20% marks 1. Economy 2. Culture 3. Politics 4. Legal issues 2. Target Market in Foreign Country - 20% marks 1. Segmentation 2. Targeting 3. Positioning 3. Int'l Competitive Analysis -15% marks 1. Strengths of competitors 2. Weaknesses of competitors 4. Int'l marketing strategy based on Country & Market Analysis -25% marks 1. Differentiation strategy 2. Cost Leadership strategy 3. Focus strategy 5. Application of International Marketing tools (Int'l 4Ps: marketing mix) - 20% mar
