An individual assignment requiring the preparation of a report discussing the application of the CRM business strategy model of a firm. Student is required to select ONE (1) company from the below list of industry.
Industry choice (select only ONE):
• Transportation industry
• Fashion and design industry
• Retail industry
• Entertainment industry
• Food and Beverage industry
Based on the selected company, prepare a report as below:
A brief introduction about the selected company.
CRM Business Strategy Model Analysis.
Propose FIVE (5) recommendations to enhance their business performance
