THIS IS ACTUALLY FOR PRINCIPALS OF MARKETING. Help me please
1. Define the marketing concept in your own words, and then explain why the notion of profit is usually included in the definition.
2. A supermarket chain is planning to open a number of new stores to appeal to Hispanics in Southern California. Give some examples that indicate how the four Ps might be adjusted to appeal to the Hispanic subculture.
3. Discuss briefly some of the pros and cons an advertising manager for a producer of sports equipment might want to think about in deciding whether to advertise on the Internet.
