Prepare a pitch to investors as to why they should invest in your product. Convince them that you understand your target audience and explain how you will reach them. Practice perspective-taking, and consider what it would be like if you were in your target customer’s shoes. Why might you want the product? What might be some reasons you wouldn’t buy the product?
Create a slideshow presentation of your pitch to potential investors. Be sure to include the answers to these questions:
What is your product, and how exactly does it promote good health?
Who is your target audience, and what do you know about them?
What are the ways you intend to advertise to your target audience?
How will you use different aspects of media to sell your product?
What makes you sure that your product will be a success within its target culture?
