Companies have been quick to realize the money- and space-saving aspects of electronic information. However, capturing this data can take many forms. CASE STUDY Helveta, a U.K.-based company that provides software to track the life cycle of a product, has been integral in tracking the world's timber and food. industries. One of its products, CI World, allows governments and timber companies to monitor illegal logging. A logging facility using Helveta's product can identify the forest and logger connected to individual trees by using a handheld scanner to scan information placed on each tree. Any tree that does not have the appropriate identifying information has most likely been illegally logged, and the person who cut down the tree can be identified. From the details of this case study, it seems that Helveta is using to capture information. make more informed decisions. The following Computer technology also allows companies to analyze and proce data were compiled by a company using technology similar to tha electronic scanners bar codes radio frequency identification tags Quarter Hardwood Price Trees Illegally Logged 1Q 2011 $5.83/ton 7% 20 2011 $4.30/ton 6% 3Q 2011 $4.28/ton 11% 4Q 2011 $5.12/ton 13% 1Q 2012 $5.79/ton 6% From the details of this case study, it seems that Helveta is using to capture information. Computer technology also allows companies to analyze and process large stores of raw data in order to make more informed decisions. The following data were compiled by a company using technology similar to that of CI World. Quarter Hardwood Price Trees Illegally Logged 1Q 2011 $5.83/ton 7% 2Q 2011 $4.30/ton 6% 3Q 2011 $4.28/ton 11% 4Q 2011 $5.12/ton 13% 1Q 2012 $5.79/ton 6% If the company collecting this information used data mining techniques to uncover trends in the data, which of the following is evidence of a sequence pattern? O When the price of hardwood goes down, there is an increase in the percentage of trees illegally logged the following quarter. When more than 8% of trees are illegally logged, the price of hardwood is above $5.00 per ton. When the price of hardwood is above $5.00 per ton, the percentage of trees illegally logged is below 15%. When the percentage of trees illegally logged goes up, the price of hardwood decreases the following quarter.
