Select two Tourism/Hospitality companies (you need 2 actual companies) and search for samples of recent advertising in English. It could be traditional media like TV or magazines or digital media, social media. You need 3 examples for each company (for a total of 6 examples) and include the images of the ads found in your search. If you do not use Tourism/Hospitality companies mark for the assignment will be "0". (6 Marks-2 marks each)
Identify and describe the strategies used in the ads to overcome the problem of intangibility.
Which company in your view does a better job of overcoming the intangibility of its services an explain why?
How does each company deal with the question of the service quality offered and the risk for the consumer in possibly making a wrong decision in selecting this company?
