4. you pay for, O Publicity, personal selling Advertising, sales promotion Advertising, publicity O Publicity, advertising you pray for. 8. COGS is the most import part of: Ofixed cost GSA cost transportation charges variable cost 17. A retailer originally priced a lounge chair at $95 and then raised the price to $105. Before raising the price, the retailer was selling 1,200 chairs per week. When the price is increased, sales dropped to 1,010 unites per week. Are customers price sensitive in this case? Answer this question by showing E factor. 18. The major difference between gross and net profit is that net profit ----- O includes transportation charges deducts operating expenses O is based on LIFO, while gross profit is based on FIFO O uses a cost complement calculation
