QUESTION 1 - WHAT IS AMEX'S MISSION AND CORPORATE STRATEGY? HOW DID IT EVOLVE OVER TIME? QUESTION 2- ANALYZE THE BUSINESS LEVEL STATEGY OF TRS AND SHEARSON OVER TIME. DO THESE BUSINESS STRATEGIES FIT WITH AMEX'S CORPORATE STRATEGY? WHY OR WHY NOT? Read the case study attached and answer the following questions: QUESTION 3- WHAT CULTURE MANAGEMENT PROBLEMS EMERGED AS A RESULT OF THE SHEARSON MERGER? COULD THEY HAVE BEEN ANTICIPATED? HOW COULD THEY HAVE BEEN BETTER MANAGED? QUESTION 4- WHAT WERE THE POSITIVES OF THE NEW DIRECTION ESTABLISHED BY JIM ROBINSON. WHAT WERE THE NEGATIVES?
