45. A blender manufacturer with excess capacity has analyzed its costs and found that the lowest price it can accept for a major order (and still attain its profit goal) is $10 per unit. This illustrates
a price floor.
penetration pricing.
a price ceiling.
variable pricing.
49. magazine with a high number of competing ads relative to editorial content has
low frequency.
high message permanence.
high clutter.
high waste.
