38.
If feedback speed is the most important aspect of communication, you will choose ____________.
Advertising
Personal Selling
sales promotion
Publicity
40.
Under _______type of elasticity, a company can make the greatest amount of money by
lowering price?
elastic demand
unitary demand
inelastic demand
derived demand
44.
Which one of the followings is an example of demand-based pricing?
price floor pricing
modified break even pricing
markup pricing
price leadership