10. A firm’s contract calls for it to receive 15 percent of total costs as a profit (using the cost-plus pricing technique). If total costs are $300,000 and the firm sells 10,000 units, its price is
$23.00.
$30.00.
$34.50.
$45.00.
15. Wholesalers and retailers often seek price guarantees to
guard against class-action suits involving horizontal price fixing.
insure compliance with the Robinson-Patman Act.
insure that they have received the lowest possible prices.
comply with Federal Trade Commission advertising guidelines.
17.
Convenience for customers, coverage of a wide geographic area, and the ability to reach additional market segments are key characteristics of
a retail catalog showroom.
direct selling.
vending machines.
direct marketing.
