Message strategy statements tend to be plain, straightforward outlines of benefits and positioning points that the advertiser wants to stress? True False Question 30 Frequency is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time. True False Question 28 Setting the promotion budget to match competitors' outlays. They monitor competitors' advertising or get industry promotion spending estimates from publications or trade associations, and then set their budgets based on the industry average ? affordable method percentage of sales methos competitive parity method none of the above
