1. What is the importance of Kotler Pricing Strategies? 2. In your own opinion, are businesses use Kotler Pricing Strategy? Give examples. 3. Why is it important to consider not only the price but also the quality of the products in Kotler pricing strategy? 4. As a customer/buyer, which is better to you, the price or the quality of the product? Defend your answer. 5. What happens if the price is low, the quality is low? Explain. 6. Do you agree that the price of the product should match to the quality of the products? Explain.
