American companies form the majority of MNCs (multi-national corporations). On the other hand, many people believe that Americans are poorly equipped to assist an organisation to enter into a non-American culture. i) Explain the characteristics of the American culture that would prohibit understanding and empathetic behavior towards another culture. (5 Marks) ANSWER i): ** Answer box will enlarge as you type ii) Explain the Uppsala model and how it assists organisations to expand globally. (6 Marks)
