ETHICS Franky is a famous model for the SuperStrong baby food company. His mum, Sheila, as one of the representatives of SuperStrong, has access to the database on all of SuperStrong's customers, including their purchase histories and contact details. Sheila was recently contacted by one of SuperStrong's competitors about the possibility of working for them. Franky will be paid 3 times his current salary and would be able to go on TV advertisements, but the condition is that Sheila has to provide them with information about SuperStrong's customers.
Sheila has reviewed Franky's contract and found nothing in it that prevents Franky from working for a competitor. She is also convinced that no one would find out even if she provided the information and the benefits package offered is very tempting. In any case, she was assured that the information would be used "for reference purposes only. Use Laudon and Laudon's model of ethical reasoning to analyse the BIS ethical dilemma presented in this scenario and propose an appropriate resolution for the dilemma. You need to specify and apply each step of the model. Generic answers will not be accepted.