Which of the following can prevent your customers from hearing a message you communicate in advertising? (Select all that apply.)
a) Your customers are very worried about world events and your product helps them take action to resolve their worry.
b) Your advertisement appears on a website which your target customers follow carefully.
c) You use an image which accidentally raises concerns about product quality on the part of the viewer.
d) Your advertisement is a quiet ad which runs immediately after a very loud and boisterous ad for a new soft drink.
e) Your creative team didn't understand the language used by the customers to describe what they want from your product.
f) Your logo clearly appears in the advertisement.
