Strategic Positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It is important for managers to be aware of their company’s strategic position and the effect this will have on their decisions and actions within the company. This case analysis will enable you to understand the challenges La Croix faced and how those challenges are related to managerial strategy.
Use Porter’s five force model to describe the strategy and growth opportunities of LaCroix. Describe how LaCroix should be transforming the way it does business.
Develop a SWOT analysis for LaCroix---what are the organization’s strengths, weaknesses, opportunities and threats?
How can LaCroix create a "fit" among its activities?
A "fit" would include connections between the way it packages its products and the way they are distributed. For example, can they be packaged for single serve?
