identify a company that is in a downward spiral. It should be in a highly competitive market, with both sales and market share being down. As you do your research, you are likely to find that some of the management team wants to blame the competition, who may be offering similar products at a slightly reduced cost, or substitute products to increase their own market share. Others on the management team may be blaming their own research and development group for not creating new products, while still others may feel like there has been a disconnect between the company and its customers, and suggest the company is no longer working.