Make a list of ten images and associations that come to mind for each of the following items: baseball, vinyl record album, spoon, rubber band.
2. Think of an everyday object of your own. What are its likely connotations? For example, a dog in a car might signal a family vehicle, but a dog also connotes loyalty, "man’s best friend," and dependability. What images and associations are likely with your item? Make a list of as many as you can.
3. Now use your object and list of associations to create an image for another product. Think of the likely connotations your object will have for a certain target market and how such connotations can support a brand image. For example, if your everyday object is a candle, you might choose lingerie for your product, based on a candle’s romantic connotations.
