From your chosen company (British Airways), choose one specific product, service, tool, or process from the company (British Airways) and explain an incremental or radical change. Use the Porter 5 forces to analyse the chosen item. •From the company above (British Airways), select ONE specific product, service, tool, or process •Explain an incremental or radical change. Please try not to choose this example 1. Example economy à first-class (incremental/radical). Explain why? Keep in mind to define what is economy vs first class. 2. Example First Class MAKE THIS UP first-class (incremental/radical). Explain why? Keep in mind to define what is first class and what is the new service you are recommending.
