The increase in the number of people who own smartphones in Malaysia is one factor that is contributing to the sustained expansion of the e-commerce sector in the country. Other factors contributing to this expansion include the online services associated with COVID-19. As a result of its thriving economy and advanced infrastructure for digital technologies, Malaysia has emerged as a potentially lucrative market for online retailers operating in Southeast Asia.
Required:
a. What is e-commerce? (5 marks)
b. Why is e-commerce rising in Malaysia? Support your answer with 3 reasons. (10 marks)
c. Why is e-commerce the future? Discuss THREE advantages of conducting an e-commerce business in Malaysia. (10 marks)
