What strategic alternatives that create value for STARBUCKS. Which ones are focused on internal growth and what do they offer to STARBUCKS? What are the drawbacks of these strategies? Which ones are focused on external growth and what do they offer the company? What are the drawbacks of these strategies?
How would you use a decision matrix to identify the leading alternative of STARBUCKS? Explain how you determined the values used to distinguish between each option. What about the matrix, if anything, may be limiting in its use value to an analyst or decision maker?
What factors might inhibit the success of the optimal strategic alternative identified? How can the issues you identified be addressed and corrected?
Growing an organization is not always about increasing the size of the firm. If expansion is not the main focus, what other elements lend themselves to growth of the firm? How might each be achieved?
