C. Diffusion.
i. Define it,
ii. Explain how it works,
iii. Give 3 examples involving firms that have lead diffusion of some
innovation and why these represent good examples of diffusion,
iv. The case of a slow growth / no growth economy.
1. Discuss how diffusion might be affected by a slow growth / no
growth economy.
D. You work for Mr. Elon Musk and he has asked you to explain how his
company can determine its optimal level of R&D spending.
i. Please explain the general concept of optimal level of R & D
spending
ii. List and explain the marginal cost and marginal benefit components.
1. just need to provide explanations of the items.
iii. Explain how the optimal level of R & D spending is computed.
1. Feel free to use graphs to support your explanation.
2. Don’t forget to let him know that returns are expected, not
guaranteed.
