Easy Case Study -
You have recently been appointed as an Adviser to Ruksana Davison, Director of the Organic Toy Company. She is considering moving her business to online. Currently the business operates from a bedroom in her home, however sales have been expanding and she realises that she needs an e-commerce system so that she can expand and grow sales globally. The toys are produced for children with allergies and wherever possible use locally sourced raw materials. Ruksana has been selling at local trade fairs but this is not always cost effective and she realises that sales are more likely to grow if she moves the business online.
Ruskana does not understand anything about the principles and concepts of e-commerce and therefore she has asked you to produce a report which explains:
• E-commerce principles.
• The relationship between e-commerce principles and e-commerce models.
• The effect of e-commerce applications on different types of organisations.
