Every student will prepare a "Marketing Plan" for marketing a New Game Console in their hometowns. Please do not forget to use the concepts/keywords/topics that we have covered in the class.
✓ Introduction (stating why you have chosen to market your game console )
✓ Marketing Objectives
✓ Marketing Environment, SWOT Analysis and the analysis of the 5 Forces
✓ Brief marketing research of consumers in Istanbul (market size, possible demand for the product, conduct a mini market research)
✓ Marketing and Competitive Strategies
✓Market segmentation, targeting and positioning strategies (which segmentation
strategy are you planning to use?) ✓ Marketing Mix Strategies:
