Think about the hair salon that you use to get a haircut. Repeat business keeps this business afloat and certainly referrals help to build appointment volume. The salon likely also sells products that brings in more revenue. In order to generate leads, the salon must use referral marketing. Referencing back to the module on personal selling in the chapter 9 lecture and textbook content, discuss the following: 1) Discuss which type(s) of referrals the salon should use and why to generate leads for direct marketing efforts? 2) What method for overcoming objections would best serve your hair salon when trying to sell hair care products?
