Example 1 According to business marketing theory, businesses are more likely to succeed if they utilize marketing management approaches or techniques. For example, the marketing concept, a cornerstone of business marketing thought, stresses the importance of determining the needs and wants of consumers and delivering the desired satisfaction more effectively and efficiently than competitors (Kotler, 1986). Philosophies from marketing management have recently been applied to almost every industry from insurance to travel and hospital services, but not often to farming. Concerns have been raised about the distinction which appears to exist between agricultural and business marketing theory (Bartels, 1983; Bateman, 1976; Muelenberg, 1986). Defining the problem statement For the above problem statement identify the following: -The general research area - The specific research area -The research gap - The problem which the research intend to investigate. (note: sometimes this can be in terms of research question)
