For any business to plan strategically into the future, there is the need to do an environmental scanning. The importance of this scanning is to identify the strengths, weaknesses, opportunities, and threats, which would inform decisions about the choice of the most appropriate and cutting-edge strategy. At a strategic meeting organized by your real estate company, lead your staff to come out with strengths, weaknesses, opportunities, and threats in the current Ghanaian market. Use your result to do a SWOT analysis.
